View all text of Subpart 2 [§ 1067e - § 1067e-2]
§ 1067e–1. Promotion of entry into STEM fields
(a) Authority to contract, subject to appropriations
(b) Design of campaign
The campaign under this section shall be designed to enhance the image of education and professions in the STEM fields and promote participation in the STEM fields, and may include—
(1) monitoring trends in youths’ attitudes toward pursuing education and professions in the STEM fields and their propensity toward entering the STEM fields;
(2) determining what factors contribute to encouraging and discouraging Americans from pursuing study in STEM fields and entering the STEM fields professionally;
(3) determining what specific factors limit the participation of groups currently underrepresented in STEM fields, including Latinos, African-Americans, and women; and
(4) drawing from the market research performed under this section and implementing an advertising campaign to encourage young Americans to take up studies in STEM fields, beginning at an early age.
(c) Required components
The campaign under this section shall—
(1) include components that focus tailored messages on appropriate age groups, starting with elementary school students; and
(2) link participation in the STEM fields to the concept of service to one’s country, so that young people will be encouraged to enter the STEM fields in order fulfill the obligation to be of service to their country.
(d) Priority
(e) Use of variety of media
(f) Teaching
(Pub. L. 89–329, title III, § 356, as added Pub. L. 110–315, title III, § 315(a)(2), Aug. 14, 2008, 122 Stat. 3183.)